Here’s how Google knows when an online ad makes you buy the product in real life

AUG—31—2018 02:33PM EST A report from Bloomberg found that Google is using credit card data to track real-life purchases, too. In May last year, Google quietly launched a tool called “store sales measurement” that could help it determine whether


Google’s Tensor Processing Unit explained: this is what the future of computing looks like

Specialized silicon will lead the way forward When Google unveiled its Tensor Processing Unit (TPU) during this year’s Google I/O conference in Mountain View, California, it finally ticked for this editor in particular that machine learning is the f


The Apple-Google shift

In the last couple of years, two very distinct things have happened — or, to be more precise, been happening  — in the world of consumer tech, in my opinion. A shift has occurred: Apple, once the definition of innovation, has become stale, con