New Panasonic device sucks up your shoe smells, if you have five hours

For the weirdos who don’t wear socks or the unfortunate people who just have smelly feet, Panasonic announced today that it will be launching a “shoe deodorizer.” It’s called the MS-DS100, and it uses some zany “nanoe” technology to suck the stink right out of your shoes.

To use the product, you just have to plug it in and place the bottom nodes into your shoes, kind of like putting a little party hat on top of your sneakers. The MS-D100 then blasts highly charged ions into the shoes, penetrating through the material and dissolving particles to eliminate any odors. There are two different modes: normal and long, which run for five hours to seven hours, respectively. According to Panasonic, the long mode is for use “when you are especially concerned about smell or pollen.”

This bulbous smell-sucker isn’t Panasonic’s first venture into odor removal. Last summer, the company launched a deodorizing hanger that works pretty much the same way as this new product but for clothes.

This strange device will be available in Japan on September 20th. The press release doesn’t give a specific price, but it’s likely to be a little pricey due to the single-purpose utility. (The deodorizing hanger, for example, runs for about $180 on Amazon.) Panasonic is only making 1,000 of these shoe deodorizers each month. So if you really want it, you may want to snatch it up quickly. I have no clue how many people actually need this product who can’t control shoe smells with deodorizer balls or sprays (especially if it takes hours to take effect), but if you’re desperate to try anything, who am I to judge?

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